The staffing and recruiting industry is wasteful. We spend a lot of money on job boards and candidate attraction only to have candidates disappear into our ATS. Your ATS is a cemetery where talent goes to die. I know I’m being dramatic, but the average candidate in an ATS gets one interaction. Just one time.
How much did you spend on your job boards this month and this year?
So, we spend all this money and set KPIs for people to add talent to the ATS, and we talk to each person, again, ONE TIME. Please raise your hand if you don’t think that is incredibly wasteful. Also, know that if this is your reality, you are not alone.
Okay, now we have established that we have a problem. I won’t leave you without solutions.
We Need to Start Taking Small Steps to Be Proactive
No more getting a job order and then trying to fill it reactively. You can take steps to start creating talent pools by either putting them in static lists or tagging them with something like a certain status.
For example, when I was a locums recruiter (temporary physician staffing), I would want to find board-certified Emergency Physicians who did locums. Whenever I spoke to a doctor with that criteria, I would add them to a static list sorted by the state or state they were licensed in.
Bonus: You can use the talent pools to attract new business by using them in email campaigns to clients or embedding talent pools onto your website to help capture more leads.
Nurture Your Talent Database
Again, the average job board candidate having one touchpoint in your ATS is unacceptable. This is what Recruitment Automation is built for. Identify talent you want to stay in touch with, especially if they have skills that are needed by your ideal client, and continue to add value for them.
Use Analytics to Help You
Start by looking for duplicates, candidates with no contact details, candidates without notes, submissions, and placements from over two years. Identify the top three to five job titles or skills you have submitted and placed over the past two years.
This data will help your recruiters not encounter candidates without contact details and will help your marketing and sales team know where to focus their efforts.
Now, let’s start 2024 by improving sales while also making the most of our spending.